Sweet Victory

Rocky Mountain House: Friday, 30 October 2009 14:04

Alberta Sweet 16 Wins Alto Award

(Central Alberta) – On Monday, October 26 in Banff the Central Alberta Tourism Committee, under the marketing campaign “Alberta Sweet 16” won the 2009 provincial Alto Award for Marketing Partnership.

“We are thrilled to win this award.  It is great to be recognized for the excellent marketing partnership that we have in Central Alberta. This year we had 10 municipalities who came together and pooled resources in order to further promote all the awesome attractions and events we have right here in our own backyard,” stated Dean Schweder, Chair, Central Alberta Tourism Committee and Tourism & Economic Development Coordinator, Town of Rocky Mountain House. 

The 10 committee members include the following municipalities and tourism organizations; Innisfail, Lacombe, Ponoka, Red Deer (Tourism Red Deer), Red Deer County, Rimbey, Rocky Mountain House, Stettler, Sylvan Lake, and Wetaskiwin. 

From May long weekend to September long weekend, Alberta Sweet 16 promotes a feature event, along with all the other great activities that are going on each weekend in Central Alberta.  

The marketing campaign is centered on their website (www.albertasweet16.com), which promotes local events and attractions through a very user friendly year round calendar.  “Tourism is the fourth largest industry in Alberta and generates over $5 billion in revenues each year.  Therefore, it is crucial that Central Alberta remains competitive in this industry and that we continue to send the message that our area is a wonderful tourism destination,” concluded Schweder.